Case Studies

Pearldrop works with a large number of small and medium-sized companies (as well as big corporates like GlaxoSmithKline), and we like to keep close contact with our customers after the production process has ended. This is so that we can see what impact our videos have on our clients' websites, and, ultimately, their bottom lines.

Here's one example, which shows you the immense power of video for the web.

Pickuptrucksdirect

In the autumn of 2009, Pearldrop was commissioned by Pickuptrucksdirect to create some videos for the new version of their website. Pickuptrucksdirect are primarily a leasing company. They are able to provide amazing lease deals for all kinds of trucks and vans, because they deal directly with the manufacturers. As a company, they were pretty web-savvy before we met them, and were already usually the first result on Google for both organic and Pay-Per-Click listings for terms like "lease pickuptruck". Already a successful company, they wanted to create even more business.

One of their key goals was to show that (in the words of the company owner) they are a "clicks and mortar" company. In other words, although they have a strong web presence, they're also a real-world company, with sales agents you can actually talk to.

The brief was to create a series of videos that reflected every aspect of the company: a general "About Us" video; some information about the various accessories available; a "Meet the Team" section, containing interviews with key staff members; a customer testimonial intevrview and a series of videos detailing the various methods of leasing/financing a truck. The style guide for all the videos, as given by the company owner, was: "Top Gear".

We spent approximately four days with the company, over the period of a month. We interviewed staff members, got some great shots in around the company's offices, and went out into the Hertfordshire countryside to film a truck at work. For the section about the various finance options, it was decided to ask an accountant who is also a skilled public speaker to present a series of 1min30sec videos, detailing each option. It was thought that this would be much clearer than just providing the textual descriptions of each package.

As well as providing our video production services, Pearldrop was asked to help find a company to create a social media marketing strategy for Pickuptrucksdirect. We recommended Gabrielle Laine-Peters of Fizog, who created a Facebook and Twitter campaign to go alongside the new website and video collection.

The results

Pickuptrucksdirect's new website (including all the video content) went live on December 1st, 2009. What happened next was pretty amazing. In December, they apparantly sold more trucks than in any other month in the company's four year history! When Pearldrop spoke to them in early January, they found that on the previous day, they'd had more enquiries on a single day than ever before. They subsequently had to hire an additional sales agent as well as an extra administrator, to cope with the increased workload.

Subtle changes, but a big difference!

See the Pickuptrucksdirect website.